Managing Media in School Crisis – School Seminar

Knowing how to respond to media requests is an important part of modern-day principalship. CPPA has been asked by Pete Burdon from NZ Media Training to advertise an upcoming workshop in Christchurch. It may be of interest to some of you:

Imagine this scenario: the phone rings, and it’s One News on the other end, wanting to discuss a serious allegation regarding your school. Or worse, the news van arrives unannounced, cameras rolling as reporters flood your reception area. Is your school prepared to navigate such media storms?

If not, join us for the half-day seminar, “The School Leaders Survival Guide to dealing with News Media Threats,” on June 26, 2024, in Christchurch. This marks the sixth venue for this essential seminar series over the past 12 months.

Image by: Ben Gorman

Led by experienced School Leader Media Trainer, Pete Burdon, this seminar will equip you, your AP, DP and Board Chair with indispensable strategies. From mastering media interviews to adeptly handling negative media events, including scenarios ranging from student injury or death to serious allegations against you or the school, we’ve got you covered. You may have heard Pete present before, but this seminar gives you the detail you need.

Don’t miss out on this opportunity to safeguard your school’s reputation and empower yourself as a leader. Click the link below for further details and insights from past attendees across the country.

Take me to the Seminar Page

“I just wanted to thank you for your seminar as I felt it was incredibly empowering for both myself and my Presiding Member (Board chairperson). The practical nature of your presentation was very helpful and all three of those who attended from our school, commented that it was some of the most helpful PD we have been to in a long time.

Funnily enough, we had the ODT on the line during your presentation and it helped us immensely putting together our response and I am sure we will use this training in the days to come as we have a property / enrolment issue that will be ongoing for some time that I’m sure the media are going to keep chasing.

We are also now going to start making up some crisis communication plans!”

Best wishes and many thanks

Robyn Wood, Principal, George Street School, Dunedin